News from Lotus:
30 August 2011
Gordon Murray Joins Group Lotus
Group Lotus add design legend to the Lotus Advisory Council
Group Lotus is delighted to announce the appointment of Gordon Murray to
the Lotus Advisory Council. Murray will work alongside automotive industry
icons Bob Lutz, Tom Purves, Prof. Dr. Burkhard Göschel, and Frank Tuch to
advise Group Lotus on current and future development.
The purpose of the Lotus Advisory Council is to give advice and guidance
on strategic issues such as product strategy, technology, quality, brand,
marketing, and distribution for Group Lotus.
It's a little known fact that when Gordon began his motorsport career in
1969, he actually wanted to work for Lotus, but a chance meeting with
Brabham designer Ron Tauranac lead to him working for Brabham where he was
later appointed Chief Designer by team boss Bernie Ecclestone.
During his time in F1, Gordon was responsible for designing many Grand
Prix winning cars and was heralded by many as leading the way in terms of
innovation and pioneering new technologies.
More recently, Gordon established Gordon Murray Design to develop an
innovative and disruptive automotive manufacturing technology trademarked
iStream®. The design and prototyping of their T.25 Petrol and T.27
Electric Ultra Compact City Cars has been central to both the development
and validation of this process.
Commenting on the appointment, Group Lotus Chief Executive Dany Bahar said:
"Gordon has never been afraid to trail blaze, take risks, and do things
differently; these are attributes that we are very familiar with and very
proud of at Lotus. With his incredible and unique motorsport and design
experience, he will complement the existing council line up perfectly.
We're very much looking forward to working with him."
Gordon Murray said: "For years I've been a huge admirer of Lotus, I have
great respect for the legacy that Colin Chapman created and I think what
Dany and the team are doing is a really good thing for the brand. He's
taking the strength from Chapman's principles and taking the business to
the next level whilst still keeping the general ethos - not an easy task!
I'm really looking forward to contributing to Group Lotus during this
Legendary designer Gordon Murray joins Group Lotus:
Gordon Murray Design: